Oxford UP
How Brands Grow (English, Richard Ed. Sharp)
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Product Description
About the Book
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning a…
ISBN: 9780195573565
Specifications
| Publisher | Oxford UP |
| Language | English |
| ISBN-13 | 9780195573565 |
| ISBN-10 | 0195573560 |
| Author | Richard Ed. Sharp |
