Oxford UP
The Politics Of Hindi Cinema In The New Millennium (English, M. K. Raghavendra)
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About the Book
This book charts out a new direction in scholarship on Indian cinema. It argues that with mainstream Hindi cinema becoming 'Bollywood' and the diaspora becoming a key commercial factor, the constituency addressed by the mainstream Hindi film has significantly changed. Consequently, the audience for Hindi cinema has become more asymmetric. With the emergence of a new knowledge economy in the 1990s and Indian professionals traveling and settling ab…
ISBN: 9780199450565
Specifications
| Publisher | Oxford UP |
| Language | English |
| ISBN-13 | 9780199450565 |
| ISBN-10 | 0199450560 |
| Author | M. K. Raghavendra |
