Home ›Gabler Verlag ›Value Creation of Firm-Established Brand Communities (English, Philipp Wiegandt | Prof Dietmar Harhoff Ph. D.)
Gabler Verlag
Value Creation of Firm-Established Brand Communities (English, Philipp Wiegandt | Prof Dietmar Harhoff Ph. D.)
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Product Description
About the Book
Philipp Wiegandt empirically analyzes the effects the creation of a firm-established brand community has on the brand loyalty and word-of-mouth communication of its members over time. He finds that establishing a firm-established brand community creates value for both - the company and their customers.
ISBN: 9783834921239
Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834921239 |
| ISBN-10 | 3834921238 |
| Author | Philipp Wiegandt | Prof Dietmar Harhoff Ph. D. |
