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Selling Technology (English, Asaf Darr)
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Product Description
About the Book
Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although sales occupations comprise 12 percent of the American labor force, sales work has been a neglected area of study. Asaf Darr's ethnographic exploration of the sales process for standard and emergent te…
ISBN: 9780801444319
Specifications
| Publisher | Cornell University Press |
| Language | English |
| ISBN-13 | 9780801444319 |
| ISBN-10 | 0801444314 |
| Author | Asaf Darr |
