Gabler Verlag
Mediaselektion (English, Hermann Freter)
₹3,873
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783409362818 |
| ISBN-10 | 3409362819 |
| Author | Hermann Freter |
Product Description
About the Book
Mathematische Methoden und Modelle werden nicht nur in einem zuneh- menden MaIle in der Marketingtheorie diskutiert. 1m Kommunikations-Sub- mix-Bereich des Marketings hat gerade die Praxis bei der Entwicklung von (Computer-)Modellen zur Werbetragerauswahl einen ganz entscheidenden Beitrag geleistet. Es ist die primare Aufgabe der Werbetrager, Werbebot- schaften an die Zielgruppen heranzufuhren. Die einzelnen Medien unter- scheiden sich jedoch in…
ISBN: 9783409362818
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