-46% OFFButterworth-Heinemann
Intangible Management (English, Ken Standfield | Andrew Torre)
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Specifications
| Publisher | Butterworth-Heinemann |
| Language | English |
| ISBN-13 | 9780126633511 |
| ISBN-10 | 0126633517 |
| Author | Ken Standfield | Andrew Torre |
Product Description
About the Book
For the recorded history of management, the world has managed value creation according to what can be seen, touched and proven. In today's knowledge-based economy, value creation is derived primarily from how well firms manage intangibles (knowledge, service, expectations, response time, innovation, change management, etc). The large capital outlays that signified the manufacturing economy are no longer required. In fact, such 'tangibles' now exp…
ISBN: 9780126633511
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