Home ›Information Science Reference ›Handbook of Research on Digital Media and Advertising (English, Matthew S. Eastin | Terry Daugherty | Neal M. Burns)
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Handbook of Research on Digital Media and Advertising (English, Matthew S. Eastin | Terry Daugherty | Neal M. Burns)
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About the Book
Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings…
ISBN: 9781605667928
Specifications
| Publisher | Information Science Reference |
| Language | English |
| ISBN-13 | 9781605667928 |
| ISBN-10 | 1605667927 |
| Author | Matthew S. Eastin | Terry Daugherty | Neal M. Burns |
