Gabler Verlag
Grundlagen Des Crm (English, Hajo Hippner | Dirk Arndt | Beate Hubrich)
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Specifications
| Publisher | Gabler Verlag |
| Language | English |
| ISBN-13 | 9783834925503 |
| ISBN-10 | 3834925500 |
| Author | Hajo Hippner | Dirk Arndt | Beate Hubrich |
Product Description
About the Book
CRM umfasst den Aufbau, die kontinuierliche Optimierung sowie den Erhalt dauerhafter und gewinnbringender Kundenbeziehungen. Vor diesem Hintergrund vermitteln namhafte Wissenschaftler sowie fachkundige Praktiker grundlegendes Orientierungswissen, das f�r das Verstehen des komplexen CRM-Ansatzes unverzichtbar ist. Neben einer umfassenden Erl�uterung der wesentlichen Begriffe und Kernaussagen werden Konzepte vorgestellt, anhand derer die einzelnen…
ISBN: 9783834925503
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