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Customer Knowledge Management (English, Minwir Al-Shammari)-74% OFF
Information Science Reference

Customer Knowledge Management (English, Minwir Al-Shammari)

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About the Book

Customer knowledge is becoming the new competitive asset in e-business that enables companies to serve each customer in his or her preferred way, and to nurture profitable and durable customer relationships. As companies grow and interact with more and more customers through increasingly diverse media and channels, having a systematic approach to customer knowledge management becomes critical. Customer Knowledge Management: People, Processes, and…

ISBN: 9781605662589

Specifications

PublisherInformation Science Reference
LanguageEnglish
ISBN-139781605662589
ISBN-101605662585
AuthorMinwir Al-Shammari

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