Routledge
Arrive (English, Devitt Frank | Martin Ryan | Trevor Vaugh)
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Specifications
| Publisher | Routledge |
| Language | English |
| ISBN-13 | 9780367566623 |
| ISBN-10 | 0367566621 |
| Author | Devitt Frank | Martin Ryan | Trevor Vaugh |
Product Description
About the Book
This book is an excellent best-practice guide for senior managers and directors with innovation responsibilities. It describes how organisations of all sizes and sectors can apply design thinking principles, coupled with commercial awareness, to their innovation agenda. It explains how to keep the customer experience at the centre of innovation efforts and when to apply the range of available practices. It provides a clear, extensive rationale fo…
ISBN: 9780367566623
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