The Globalization of Corporate Media Hegemony (English, Lee Artz | Yahya R. Kamalipour)
by Lee Artz | Yahya R. Kamalipour
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About the Book
Shows how dominant commercial media practices secure a hold among and affect diverse national cultures. When commercial media practices are insinuated into local cultures, existing cultural and media practices are often displaced and social inequalities are exacerbated-sometimes with the consent of consumers, but frequently confronting organized proponents. The Globalization of Corporate Media Hegemony provides case studies from five continents-f…
ISBN: 9780791458211
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