Scegliere, comprare (English, Michela Balconi | Alessandro Antonietti)
by Michela Balconi | Alessandro Antonietti
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Book Details
Publisher
Springer
Language
English
ISBN-13
9788847013735
ISBN-10
8847013739
Author
Michela Balconi | Alessandro Antonietti
About the Book
Anche il marketing, come tanti ambiti professionali, vive oggi l'opportunità di aggiornare i paradigmi e le metodologie tradizionali grazie a contributi provenienti da altre discipline, soprattutto da quelle di più recente sviluppo. Tra queste, si segnalano oggi la psicologia cognitiva e le neuroscienze. Il libro intende offrire al lettore uno spaccato di quanto questi due settori possono offrire alla comprensione delle dinamiche di acquisto, mos…
ISBN: 9788847013735
ISBN-13: 9788847013735
ISBN-10: 8847013739
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Product ID: isbn-9788847013735
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