Social Influence (English, Joseph P. Forgas | Kipling D. Williams)
by Joseph P. Forgas | Kipling D. Williams
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About the Book
Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly developed ability to interact with and influence each other. In this volume, leading international researchers review and integrate contemporary theory and research on the many ways people influence each other, considering both explicit, direct, and implicit, indirect influence strategies. Three s…
ISBN: 9781841690384
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