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Services Marketing (English, Jochen Wirtz | Christopher Lovelock) - Image 1 - GlowMirror

Services Marketing (English, Jochen Wirtz | Christopher Lovelock)

by Jochen Wirtz | Christopher Lovelock

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₹3,618
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Book Details

Publisher
World Scientific Publishing Company
Language
English
ISBN-13
9781944659011
ISBN-10
1944659013
Author
Jochen Wirtz | Christopher Lovelock

About the Book

Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Fe…

ISBN: 9781944659011

ISBN-13: 9781944659011
ISBN-10: 1944659013

Frequently Asked Questions

What is the price of Services Marketing?
Services Marketing starts from ₹3618 at GlowMirror. Available in Paperback.
Who is the author of Services Marketing?
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ISBN-10: 1944659013. ISBN-13: 9781944659011. Services Marketing (English, Jochen Wirtz | Christopher Lovelock) by Jochen Wirtz | Christopher Lovelock. Available on GlowMirror.
Product ID: isbn-9781944659011