Review of Marketing Research (English, Naresh K. Malhotra)
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Book Details
Publisher
Emerald Group Publishing
Language
English
ISBN-13
9781781907603
ISBN-10
1781907609
Author
Naresh K. Malhotra
About the Book
Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors f…
ISBN: 9781781907603
ISBN-13: 9781781907603
ISBN-10: 1781907609
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Naresh K. Malhotra is the author of Review of Marketing Research. Browse more books by Naresh K. Malhotra on GlowMirror.
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Product ID: isbn-9781781907603
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