Reframing Health Behavior Change With Behavioral Economics (English, Warren K. Bickel | Rudy E. Vuchinich)
by Warren K. Bickel | Rudy E. Vuchinich
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About the Book
Behavioral economics is a rapidly developing area of psychological science that has synergistically merged microeconomic concepts with behavioral research methods. A driving force behind the growth of behavioral economics has been its recent application to behaviors that significantly affect health. The book examines the latest behavioral economic research on smoking, drug and alcohol abuse, obesity, gambling, and other poor health habits, and ex…
ISBN: 9780805827330
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