Predicting and Changing Behavior (English, Martin Fishbein | Icek Ajzen)
by Martin Fishbein | Icek Ajzen
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Book Details
Publisher
Psychology Press
Language
English
ISBN-13
9780805859249
ISBN-10
0805859241
Author
Martin Fishbein | Icek Ajzen
About the Book
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
ISBN: 9780805859249
ISBN-13: 9780805859249
ISBN-10: 0805859241
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Product ID: isbn-9780805859249
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