Persuasive Signs (English, Ron Beasley)
by Ron Beasley
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Book Details
Publisher
Walter de Gruyter
Language
English
ISBN-13
9783110173406
ISBN-10
3110173409
Author
Ron Beasley
About the Book
Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the sig…
ISBN: 9783110173406
ISBN-13: 9783110173406
ISBN-10: 3110173409
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Ron Beasley is the author of Persuasive Signs. Browse more books by Ron Beasley on GlowMirror.
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Product ID: isbn-9783110173406
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