Nike Culture (English, Robert Goldman | Stephen Papson)
by Robert Goldman | Stephen Papson
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About the Book
This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike′s advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of ra…
ISBN: 9780761961499
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