Multiunit Organization and Multimarket Strategy (English, Noel A. C. Baum | H. R. Greve | Joel Baum)
by Noel A. C. Baum | H. R. Greve | Joel Baum
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About the Book
A conspicuous feature of the modern economy is the multitude of multiunit systems that operate in several markets - an organizational form that arguably rivals the "M-form" as the 20th century's most successful. Research traditions studying multiunit systems include the multimarket perspective, which has used commitment and mutual forbearance theory, and the multiunit perspective, which has used learning and knowledge transfer theory. These persp…
ISBN: 9780762307210
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