Media Management in the Age of Giants (English, Dennis F. Herrick)
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Book Details
Publisher
Unm Press
Language
English
ISBN-13
9780826351630
ISBN-10
0826351638
Author
Dennis F. Herrick
About the Book
The emergence of giant media corporations has created a new era in mass communications. The world of media giants--with a focus on the bottom line--makes awareness of business and financial issues critical for everyone in the industry. This timely new edition of a popular and successful textbook introduces basic business concepts, terminology, history, and management theories in the context of contemporary events. It includes up-to-date informati…
ISBN: 9780826351630
ISBN-13: 9780826351630
ISBN-10: 0826351638
Frequently Asked Questions
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Media Management in the Age of Giants starts from ₹5242 at GlowMirror. Available in Paperback.
Who is the author of Media Management in the Age of Giants?
Dennis F. Herrick is the author of Media Management in the Age of Giants. Browse more books by Dennis F. Herrick on GlowMirror.
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Product ID: isbn-9780826351630
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