Marketing Library and Information Services II (English, Dinesh K. Gupta | Christie Koontz | Angels Massisimo)
by Dinesh K. Gupta | Christie Koontz | Angels Massisimo
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Book Details
Publisher
K.G. Saur Verlag
Language
English
ISBN-13
9783110280869
ISBN-10
3110280868
Author
Dinesh K. Gupta | Christie Koontz | Angels Massisimo
About the Book
With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: changing marketing concepts; marketing library and information services in different countries; marketing library and inf…
ISBN: 9783110280869
ISBN-13: 9783110280869
ISBN-10: 3110280868
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Product ID: isbn-9783110280869
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