Managing Business in a Multi-Channel World (English, Timo Saarinen | Markku Tinnild | Anne Tseng)
by Timo Saarinen | Markku Tinnild | Anne Tseng
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About the Book
Managing Business in a Multi-Channel World: Success Factors for E-Business addresses the concerns of existing companies who wish to succeed in the new multi-channel environment as it develops and becomes commonplace. Readers will obtain academically rigorous yet manager-accessible insight into recent studies on multi-channel e-business in three focus areas: consumers, markets and strategy of e-business and the impending future of the multi-channe…
ISBN: 9781591406297
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