Economics and Management of Networks (English, Gérard Cliquet | George Hendrikse | Mika Tuunanen)
by Gérard Cliquet | George Hendrikse | Mika Tuunanen
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About the Book
Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a, b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only residual income rights of franchised outlets but als…
ISBN: 9783790817577
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