Destination Marketing Organisations (English, Pike Steven)
by Pike Steven
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Book Details
Publisher
Taylor & Francis Ltd
Language
English
ISBN-13
9780080443065
ISBN-10
0080443060
Author
Pike Steven
About the Book
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations . The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written b…
ISBN: 9780080443065
ISBN-13: 9780080443065
ISBN-10: 0080443060
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Product ID: isbn-9780080443065
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