Cross-Cultural Buyer Behavior (English, Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil)
by Charles R. Taylor | Doo-Hee Lee | S. Tamer Cavusgil
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About the Book
The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutt…
ISBN: 9780762314126
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