Breaking Up America (English, Joseph Turow)
by Joseph Turow
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Book Details
Publisher
University of Chicago Press
Language
English
ISBN-13
9780226817507
ISBN-10
0226817504
Author
Joseph Turow
About the Book
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s when advertisers rejected mass marketing in favor of more aggressive target marketing. Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifesyles. "An important book for anyone wanting insight into the advert…
ISBN: 9780226817507
ISBN-13: 9780226817507
ISBN-10: 0226817504
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Product ID: isbn-9780226817507
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