Attitude Strength (English, Richard E. Petty | Jon A. Krosnick)
by Richard E. Petty | Jon A. Krosnick
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About the Book
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a co…
ISBN: 9780805810868
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