Advertising and Differentiated Products (English, Michael R. Baye | J. P. Nelson)
by Michael R. Baye | J. P. Nelson
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About the Book
Volume 10 is entitled "Advertising and Differentiated Products", and is part of the annual series "Advances in Applied Microeconomics". The series provides a forum in which researchers disseminate frontier research in applied microeconomics. The volume contains 11 chapters, which cover theoretical and empirical contributions. Four chapters examine theoretical models of incomplete information, product innovations in services, generic advertising,…
ISBN: 9780762308231
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